Suzanne purchased her first car and drove it home to show her family. Her father has been asking her questions about the financing she applied for from the credit union. She is now wondering if she researched her options in enough detail. What is Suzanne experiencing?
A) cognitive dissonance
B) need recognition
C) buyer behaviour
D) consumer behaviour

Question

Quizplus · Accepted Answer

Suzanne is experiencing cognitive dissonance, which is the discomfort or anxiety that arises when there is a discrepancy between a person's beliefs or attitudes and their behavior. In this case, Suzanne may be questioning whether she made the right decision in choosing the credit union for financing and is experiencing doubt or regret about her decision.

Suzanne Purchased Her First Car and Drove It Home to Show