What is a disadvantage of observation research?
A) It yields little or no insight into the motivation behind the observed behaviour.
B) It generates secondary data rather than primary data.
C) It focuses on what people say rather than what they actually do.
D) It tends to be very expensive.

Question

Quizplus · Accepted Answer

One of the disadvantages of observation research is that it may not yield insight into the motivation behind the observed behaviour, as the observer is only able to see what is happening, but not necessarily the reasoning or intent behind it.

What Is a Disadvantage of Observation Research