In an effort to broaden its business, music retailer CDz 4U now rents DVDs online. In order to spot trends in consumer interest, CDz 4U has decided to evaluate clickstream data that shows all of the DVDs individual customers click on when visiting their website. What is this company attempting to obtain?
A) primary data
B) tertiary data
C) secondary data
D) survey data

Question

Quizplus · Accepted Answer

Clickstream data is considered primary data because it is collected directly by the company from its website visitors for the specific purpose of understanding their behavior and interests.

In an Effort to Broaden Its Business, Music Retailer CDz