The practice of ending prices in numbers below even dollars and cents is intended to create a perception of greater value.

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This practice, called "Charm Pricing," is based on the psychological phenomenon known as the "left-digit effect," where consumers perceive prices ending in 9 to be significantly lower than the next whole dollar amount. As a result, marketers use this pricing strategy to create the perception of a better deal or value for consumers.

The Practice of Ending Prices in Numbers Below Even Dollars