In the study of consumer behavior,the role of emotion in consumer decision making has gained importance in recent years.

Question

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The statement is true. There has been growing recognition of the importance of emotions in shaping consumer behavior and decision making. Emotions can influence the way people perceive products or services, as well as their preferences and choices. Marketers and advertisers have increasingly focused on tapping into emotions to create appealing brand messages and influence consumer behavior.

In the Study of Consumer Behavior,the Role of Emotion in Consumer