Arc Inc.manufactures music players exclusively for the U.S.market.Arc's previous model, Muse, could access the Internet and download music as an added feature.Muse would sometimes freeze between downloads and force users to restart the download.Arc failed to rectify the problem but promised users a huge discount on the next model in exchange for the Muse.Arc's new product, Jazz, rectifies the freezing problem and is available at a discount for Muse users.However, Jazz is not free of problems.It turns off due to overheating after simultaneous multiple downloads.Which of the following acts as an intensifying factor for Arc in this crisis related to Jazz?

Question

Quizplus · Accepted Answer

The crisis management team should identify whether the crisis involves intensifying factors to help decide how to develop appropriate crisis communications. When the company has a negative reputation or a history of prior problems relating to the crisis, then the danger to the company's reputation is intensified.

Arc IncManufactures Music Players Exclusively for the U