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Which of the Following Is Most Likely to Be True

Question 38

Multiple Choice

Which of the following is most likely to be true of creating crisis messages?


A) Corrective actions are explained to stakeholders only in accident crises.
B) When stakeholders hold a company responsible for a crisis, the company should issue an excuse or justification rather than an apology.
C) Announcing compensations is a sign of guilt, so companies should refrain from announcing compensation in their crisis messages.
D) Crisis communication teams must act under significant time pressures to compose their messages.
E) Crisis messages are not required in a victim crisis since stakeholders do not attach responsibility to the company.

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