In the emerging _____, companies are less able to generate predictable media exposure due to the growing importance of online consumer reviews and activist blogs.

Question

Quizplus · Accepted Answer

In the emerging Social Age, companies are less able to generate predictable media exposure due to the shrinking options in mass advertising (especially in television), the increasingly fragmented media landscape (people turning to many sources and media for information), and the growing importance of online consumer reviews and activist blogs.

In the Emerging _____, Companies Are Less Able to Generate