Establishing Credibility and Showing Sincere Goodwill Should Be Primary Goals

Establishing credibility and showing sincere goodwill should be primary goals in your public relations efforts because:

A) PR messages form the largest chunk of routine messages.
B) PR messages, unlike crisis messages, are sent only to the most important stakeholders.
C) PR messages are viewed with more skepticism and distrust than other business messages.
D) PR messages become a public record of the companies' efforts to repair damage that they have caused.
E) PR messages reduce the number of crises that a company faces.