Which of the following is most likely to be true of public relations (PR)?

Question

Quizplus · Accepted Answer

PR is fundamentally about building relationships with employees, customers, communities, the media, and other stakeholders. Over the past several decades, during the Information Age, the scope of PR broadened and became a key component of the marketing mix. A primary goal of building these relationships is to improve corporate reputation or credibility. Ironically, while the goal of PR involves reputation management, the field of PR has among the worst reputations.

Which of the Following Is Most Likely to Be True