A farm machinery salesperson has spent the last three weeks gathering information about a prospective customer. He has researched the customer and analyzed their buying potential. When asked when he was going to call on the prospect, he said that he needed a couple of more weeks to gather some additional information. What problem is the salesperson experiencing?
A)research myopia
B)analysis paralysis
C)information de-optimization
D)data blindness
E)customer reticence

Question

Quizplus · Accepted Answer

The salesperson is experiencing analysis paralysis, which refers to the tendency to over-analyze a situation and delay making a decision or taking action. In this case, the salesperson has spent three weeks gathering information and is still not ready to call on the prospect, indicating a possible case of analysis paralysis.

A Farm Machinery Salesperson Has Spent the Last Three Weeks