Google is famous for their mission statement containing the statement "Do no harm." When calling on Google with a technology product that will reduce Internet search time Valerie points out that this will also reduce energy consumption. Valerie is addressing the customer value proposition issue of:
A)being specific
B)being measurable
C)being tied to the prospect's mission statement
D)having member of the sales team being highly knowledgeable about the value proposition
E)sharing the value proposition with both senior and middle managers

Question

Quizplus · Accepted Answer

Valerie is tying the value proposition to Google's mission statement, which shows that it aligns with the company's goals and values. This is an effective way to communicate the customer value proposition, as it emphasizes how the product will benefit not only the customer, but also the company and its mission.

Google Is Famous for Their Mission Statement Containing the Statement