Alex has set multiple sales objectives for his next call. As he begins his presentation, Brenda, the prospect, interrupts him and says "my goal is to avoid damage during shipping." Alex should recognize that Brenda is stating her views about:
A)value chain analysis
B)prospecting proposition
C)customer value
D)value proposition
E)analysis paralysis

Question

Quizplus · Accepted Answer

Brenda is expressing her concern about the value she seeks, which is ensuring that her shipments are not damaged. This relates to the customer value she expects from the product or service.

Alex Has Set Multiple Sales Objectives for His Next Call