In "Webcasting Can Be the Answer" Steptoe & Johnson decided to use webcasting for sales presentations primarily because:
A)it allowed senior partners to reduce their work load
B)it allowed one-way communication
C)it was more cost-effective than personal sales calls
D)it offered greater diversity in workplace participation
E)all of the above

Question

Quizplus · Accepted Answer

The article states that Steptoe & Johnson decided to use webcasting for sales presentations because it was more cost-effective than personal sales calls. While webcasting may offer other benefits such as allowing senior partners to reduce their workload and offering greater workplace participation, the article specifically states that the cost-effectiveness was the primary reason for the decision.

In "Webcasting Can Be the Answer" Steptoe & Johnson Decided