Kathy has just made an appointment with a potentially important prospect. She decides to send the prospect a copy of a recent article discussing global trends in the prospect's industry. Kathy is engaging in:

Question

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Seeding refers to the practice of providing prospects with information or resources that are valuable to them, in order to establish a relationship and generate interest in a product or service. By sending the prospect a relevant article, Kathy is demonstrating her knowledge of the industry and her willingness to be helpful, which could increase the likelihood of a successful meeting with the prospect.

Kathy Has Just Made an Appointment with a Potentially Important