Like the salesperson's approach, the opening paragraph of a sales letter must grab the prospect's attention.

Name: Like the salesperson's approach, the opening paragraph of a sales letter must grab the prospect's attention.
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Question

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The opening paragraph of a sales letter is like the salesperson's approach and should grab the prospect's attention. It sets the tone for the rest of the letter and determines whether the reader will continue reading or not.

Like the Salesperson's Approach, the Opening Paragraph of a Sales