Why must salespeople continuously prospect?
A)Clients may switch to competing suppliers.
B)Buyers may be transferred to other jobs within their firms.
C)Client firms may be taken over by other firms.
D)Some current customers may go bankrupt.
E)All of the above are good reasons for prospecting.

Question

Quizplus · Accepted Answer

All of the above are good reasons for continuous prospecting. Clients may choose competing suppliers, buyers may be transferred, client firms may be taken over by other firms, and current customers may go bankrupt. Salespeople need to continuously look for new potential clients to avoid losing business and to sustain their sales growth.

Why Must Salespeople Continuously Prospect