Which of the following statements about the cold calling method of prospecting is true?
A)It is a relatively new technique.
B)It requires a large amount of information about the prospect in advance of the initial contact.
C)Most purchasing agents welcome this method of prospecting.
D)It can waste a lot of the salesperson's time.
E)All of the above statements about the cold calling method are true.

Question

Quizplus · Accepted Answer

Cold calling can be a hit or miss technique, and it often takes a significant amount of time to make the calls, particularly with the large numbers that need to be made. As a result, it can quickly become a time-wasting activity that yields little results. The other statements are false - cold calling is not new, it does not require a great deal of prospect information in advance, and many purchasing agents see it as an intrusion on their time.

Which of the Following Statements About the Cold Calling Method