Customer relationship management systems:
A)alter the sales/customer relationship to give salespeople an advantage over the customer
B)provide information and suggestions that are specific to a particular customer
C)relate the customer data to the management strategy of the firm
D)allow manipulation of customers through relationship building
E)create automated relationship correspondence systems

Question

Quizplus · Accepted Answer

Customer relationship management systems are designed to provide information and suggestions tailored to individual customers, enhancing the customer experience and improving service.

Customer Relationship Management Systems