Luisa has been in sales about three years. In that time she has learned that different sales presentations are necessary for different customers. In fact, she will often change her presentation during her sales calls depending upon the nature of the selling situation she encounters. Luisa is using:
A)focused selling
B)an unprofessional approach with her customers
C)adaptive selling
D)no prior planning
E)flexible selling

Question

Quizplus · Accepted Answer

Luisa is using adaptive selling, which means she adjusts her sales presentation based on the nature of the selling situation and the customer. This approach allows her to tailor her pitch to the needs, preferences, and communication style of each potential customer, thereby increasing the chances of closing a successful sale. Adaptive selling is an effective strategy for building rapport, establishing credibility, and providing value to customers.

Luisa Has Been in Sales About Three Years