Which one of the following statements about a salesperson's product knowledge is FALSE?
A)The most important knowledge a salesperson can have about his or her product is the technical knowledge of how it performs in use.
B)Customers often want salespeople to explain how their products will work with other products.
C)Purchasing agents rate product knowledge as one of the most important attributes of a good salesperson.
D)In many cases the service provided by the salesperson is more important than the performance of the product sold by that salesperson.
E)Salespeople must not only know product features, but also the benefits provided by those features.

Question

Quizplus · Accepted Answer

While technical knowledge is important, it is not necessarily the most important aspect of a salesperson's product knowledge. Other factors, such as understanding the customer's needs and how the product can meet those needs, may also be important.

Which One of the Following Statements About a Salesperson's Product