The salesperson for the Big Apple Sign Corporation was trying to get the hardware storeowner to buy a new kind of advertising tool called floor graphics, an opaque vinyl film that applies directly to the floor, is easy to remove, and can be used to promote in-store specials. Since the storeowner has purchased advertising before--just not this particular kind of advertising, this is an example of a _____ buying situation.

Question

Quizplus · Accepted Answer

This is a modified-rebuy buying situation because the storeowner has experience purchasing advertising before, but not this specific type of advertising. Therefore, the buying situation is modified from the previous purchases.

The Salesperson for the Big Apple Sign Corporation Was Trying