Imagine the manufacturer of Fancy Feast cat food has purchased "can sheets" for making its cans from Alcoa Aluminum for years, but it has recently decided to become more environmentally friendly. In doing so, it plans to talk to Reynolds Aluminum about its recycling project. In this instance, the purchase of "can sheets" would be an example of a _____ buying situation.

Question

Quizplus · Accepted Answer

The purchase of "can sheets" from a new supplier (Reynolds Aluminum) instead of the usual supplier (Alcoa Aluminum) represents a change in the buying situation, making it a modified-rebuy.

Imagine the Manufacturer of Fancy Feast Cat Food Has Purchased