Ruth markets rock concerts. She is looking for a company that will handle all of the various mailings needed to promote the purchase of concert tickets. She wants to use Graham Mail House because she is a close personal friend with the mailing house's operation manager, but others involved in the decision making want to take bids from other mailing houses. In this example Ruth is expressing a(n) _____ need.

Question

Quizplus · Accepted Answer

Ruth's preference for Graham Mail House is based on her personal relationship with the operations manager, indicating an emotional need rather than a decision based on objective criteria or formal processes.

Ruth Markets Rock Concerts