Ryan really wants to make his monthly quota. He has only two sales calls scheduled for the last day of the month. Ethical selling principles suggest Ryan should attempt to __________ but not ___________ his customers.

Question

Quizplus · Accepted Answer

Ethical selling principles suggest that Ryan should attempt to persuade his customers but not manipulate them. Persuasion involves presenting the benefits and features of the product or service in a truthful and informative manner to help the customer make an informed decision. Manipulation, on the other hand, involves using underhanded tactics to influence the customer's decision, which is unethical.

Ryan Really Wants to Make His Monthly Quota