Ivan sells customized computer software and hardware to small businesses. To make the sale to Newport Nursery, he has offered to give the owner a reduced price if she will buy today. He initially quoted her a price $100 more than his company's list price; his bargain price is the list price. Ivan has:

Question

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Ivan has used deception by initially quoting a price that is $100 more than his company's list price and then offering a "reduced price" that is actually the list price. This tactic is misleading and can undermine the customer's trust in the salesperson and the company.

Ivan Sells Customized Computer Software and Hardware to Small Businesses