The Text Defines Personal Selling as a Business Activity Involving

The text defines personal selling as a business activity involving a person-to-person communication process during which a seller:

A) promotes the success of their products to gain the sale.
B) focuses on the short-term profit of the seller and the long-term value to the customer.
C) uncovers and satisfies the needs of a buyer to the mutual long-term benefit of both parties.
D) uses economic adaptive learning to address the macro financial needs of the customer.
E) sacrifices the satisfaction needs of employers and employees to create value for the customer.