European customers place more emphasis on the rapport developed with a salesperson, whereas U.S. firms look more at the size and reputation of the salesperson's company.

Question

Quizplus · Accepted Answer

This statement is true. Cultural differences often influence the way customers and businesses approach sales and building relationships. European customers tend to value personal connections and trust more in their interactions with salespeople, while in the U.S., the reputation and size of a company can carry more weight.

European Customers Place More Emphasis on the Rapport Developed with a Salesperson