In international business, global marketing strategies are almost always implemented through _____ with business partners.

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In international business, marketing plans are almost always implemented through face-to-face negotiations with business partners and customers from foreign countries. The sales of goods and services, the management of distribution channels, contracting for marketing research and advertising services, licensing and franchise agreements, and strategic alliances all require managers from different cultures to sit and talk with one another to exchange ideas and express needs and preferences.

In International Business, Global Marketing Strategies Are Almost Always Implemented