Which of the following refers to the orientation in which consumers and businesses alike will not buy enough without prodding?
A) Distribution orientation
B) Marketing orientation
C) Production orientation
D) Product orientation
E) Selling orientation

Question

Quizplus · Accepted Answer

Although American companies are increasingly embracing the marketing orientation (and marketing in general), firms in other countries have not been so fast to change from the more traditional production (consumers prefer products that are widely available), product (consumers favor products that offer the best quality, performance, or innovative features), and selling (consumers and businesses alike will not buy enough without prodding) orientations.

Which of the Following Refers to the Orientation in Which