The relationship between language and international marketing is an important factor that cannot be overestimated. Recent studies indicate that a new concept, ____, is proving useful to marketing researchers in market segmentation and strategic entry decisions.
A) paralinguistics
B) linguistic distance
C) language parallels
D) language roots
E) linguistic accents

Question

Quizplus · Accepted Answer

Linguistic distance has been shown to be an important factor in determining differences in values across countries and the amount of trade between countries.

The Relationship Between Language and International Marketing Is an Important