Marketing strategy is judged culturally in terms of ____.
A) inclusion or exclusion
B) cultural intensity or cultural sublimity
C) acceptance, resistance, or rejection
D) sensitivity to hidden aspects of culture in a society
E) spread, intensity, and degree of change required

Question

Quizplus · Accepted Answer

Marketing strategy is judged culturally in terms of acceptance, resistance, or rejection. How marketing efforts interact with a culture determines the degree of success or failure.

Marketing Strategy Is Judged Culturally in Terms of ____