According to the text, the primary difference in the practice of marketing at the domestic versus the international level is:
A) the environment within which the marketing plans must be implemented.
B) the cultural mix of the people working in the organization.
C) the level of investment required.
D) the level of management control.
E) the difference in the concepts of marketing.

Question

Quizplus · Accepted Answer

The difference between domestic and international marketing lies not with different concepts of marketing but with the environment within which marketing plans must be implemented.

According to the Text, the Primary Difference in the Practice