The task of _____ is the most challenging and important one confronting international marketers.
A) caring for the environment
B) dealing with politics
C) international standardization
D) cultural adjustment
E) international branding

Question

Quizplus · Accepted Answer

The task of cultural adjustment, however, is the most challenging and important one confronting international marketers; they must adjust their marketing efforts to cultures to which they are not attuned.

The Task of _____ Is the Most Challenging and Important