Which of the following would be the BEST illustration of the "alien status" found in the political and legal arena that sometimes cause problems for international marketers as they attempt to doing business in foreign countries?
A) A company in the U.K. recently purchased Ben & Jerry's ice cream operations.
B) The Indian government told Coca-Cola that it must reveal its "secret formula" if it wished to continue doing business in India.
C) Richard Branson's Virgin Cola was not widely accepted in the United States.
D) French Canadians prefer French to English when conducting business in Canada.
E) British Airlines and Japan Airlines join American Airlines to form OneWorld Alliance.

Question

Quizplus · Accepted Answer

The alien status of a foreign business has two dimensions: It is alien in that foreigners control the business and in that the culture of the host country is alien to management.

Which of the Following Would Be the BEST Illustration of the "Alien