Marketing managers need the information provided by marketing research for many reasons.Which of the following is not a reason to need information provided by marketing research?
A)Firms have become national and international in scope.
B)Consumers have become more affluent and sophisticated.
C)Competition has become more intense.
D)All of the above are reasons to need information provided by marketing research.

Question

Quizplus · Accepted Answer

All of the given options, including A, B, and C, are important reasons why marketing managers need information provided by marketing research.

Marketing Managers Need the Information Provided by Marketing Research for Many