A ________ is a formalized set of procedures for generating, analyzing, storing, and distributing pertinent information to marketing decision makers on an ongoing basis.
A)marketing information system
B)management information system
C)decision support system
D)none of the above

Question

Quizplus · Accepted Answer

The definition matches that of a marketing information system, which is specifically designed for generating, analyzing, storing, and distributing information for marketing decision makers. Management information systems and decision support systems may serve similar functions but are not designed specifically for marketing decisions.

A ________ Is a Formalized Set of Procedures for Generating