________ deals with the question of whether the marketing constructs have the same meaning and significance in different countries.

Question

Quizplus · Accepted Answer

Construct equivalence refers to ensuring that the same construct or concept being measured in a research study has the same meaning and significance in different countries or cultures. This is particularly important in cross-cultural research involving marketing constructs, as the cultural differences in understanding and interpreting different constructs could influence the validity and reliability of the research findings.

________ Deals with the Question of Whether the Marketing Constructs