________ is a construct equivalence issue that deals specifically with whether the categories in which brands, products, and behavior are grouped the same in different countries.

Question

Quizplus · Accepted Answer

The construct equivalence issue that deals specifically with whether the categories in which brands, products, and behavior are grouped is the same in different countries is category equivalence. Choice D is the correct answer. Conceptual equivalence deals with whether the ideas, concepts or constructs intended to be measured in each country are identical or similar. Item equivalence refers to whether the specific questions, statements, or other stimuli used to measure an attribute in one culture are equally relevant and appropriate in another culture. Functional equivalence refers to whether the behaviors that serve the same function in different cultures are comparable or not.

________ Is a Construct Equivalence Issue That Deals Specifically with Whether