The very first step in the marketing process is

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The very first step in the marketing process is to understand customer needs. This helps companies to identify what their target audience wants and tailor their marketing efforts accordingly. Without a clear understanding of customer needs, it's difficult to create customer value, review customer segments, or develop a marketing communications strategy. Managing customer value also comes later in the marketing process, after initial research and planning have been completed.

The Very First Step in the Marketing Process Is