Researchers have found that the top two factors that account for a company's success over its competitors are

Question

Quizplus · Accepted Answer

While market share and budget may be important factors for a company's success, they do not necessarily guarantee success over competitors. Similarly, competition and shareholder return are outcomes of success rather than factors that account for it. Advertising and personal selling can certainly contribute to success, but they are not the top two factors. Timing and location may also play a role, but they are more external factors rather than factors that can be controlled by the company itself. Therefore, the most reasonable answer is A) strategy and execution, as having a solid strategy and effective execution of said strategy can differentiate a company from its competitors and contribute to its success.

Researchers Have Found That the Top Two Factors That Account