The "understand-create-deliver-manage customer value" marketing process is captured in a strategic document called the

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The comprehensive plan that outlines how a company will understand, create, deliver, and manage customer value in order to achieve its marketing objectives is called a marketing plan. It serves as a blueprint for all marketing activities and helps ensure that resources are allocated appropriately to achieve desired results.

The "Understand-Create-Deliver-Manage Customer Value" Marketing Process Is Captured in a Strategic