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If a Retailer Makes Customer Service a Strategic Priority and Front-Line

Question 15

Multiple Choice

If a retailer makes customer service a strategic priority and front-line staff forget to smile or wish all customers a good day, this is an example of


A) poor execution of a marketing strategy.
B) a growth strategy.
C) an orientation strategy.
D) a public relations strategy.
E) a sales strategy.

Correct Answer:

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