A failure to understand customer preferences for different channels as they move through the purchase process may result in
A) a lower E/C ratio.
B) a lower E/R ratio.
C) over-serving customers.
D) conserved resources.
E) decreased channel costs.

Question

Quizplus · Accepted Answer

The Answer of A failure to understand customer preferences for different channels as they move through the purchase process may result in
A) a lower E/C ratio.
B) a lower E/R ratio.
C) over-serving customers.
D) conserved resources.
E) decreased channel costs.

A Failure to Understand Customer Preferences for Different Channels as They