Companies that make it easy for customers to switch channels reap the benefits of
A) decreased channel conflict.
B) expanded channel range.
C) customer satisfaction.
D) a lower E/C ratio.
E) a lower E/R ratio.

Question

Quizplus · Accepted Answer

Customers are more satisfied when they are able to communicate with a company through their preferred channel, which results in increased loyalty and customer retention.

Answer: A 
 By making it easy for customers to switch channels, companies can reduce channel conflict, which can occur when customers are frustrated by their inability to communicate with a company through their preferred channel. This can result in lost sales and lower customer retention rates.

Companies That Make It Easy for Customers to Switch Channels