With changing customer needs and market conditions, channel strategies have to
A) be driven by costs.
B) add additional channels.
C) have buy-in from the sales force.
D) remain unchanged over time.
E) evolve.

Question

Quizplus · Accepted Answer

As the market conditions and customer needs change, channel strategies must evolve in order to remain effective. This may involve adding new channels, reconfiguring existing channels, or discontinuing channels that are no longer viable. A focus on costs alone (option A) may not be the most effective approach, and buy-in from the sales force (option C) is important but not sufficient to drive channel strategy on its own. Channel strategies (option D) must be adaptable to changing circumstances in order to effectively serve customer needs and maintain competitiveness.

With Changing Customer Needs and Market Conditions, Channel Strategies Have