In addition to looking at the cost side of channel economics, businesses must also look at channel
A) conflicts.
B) range.
C) fit with the brand.
D) revenues.
E) competition.

Question

Quizplus · Accepted Answer

In addition to cost, businesses must also look at channel revenues to assess the profitability of a channel. This involves analyzing the sales generated through the channel, the margins earned, and the associated costs. By looking at both costs and revenues, businesses can determine the most profitable channels and optimize their channel mix.

In Addition to Looking at the Cost Side of Channel