Among the four steps of the customer purchase process is
A) post-sale service.
B) online research.
C) personal selling.
D) word of mouth.
E) sampling.

Question

Quizplus · Accepted Answer

The four steps of the customer purchase process are problem recognition, information search, alternative evaluation, and purchase decision. None of the other options listed fit into this process. However, post-sale service falls under the post-purchase evaluation stage, where customers evaluate their decision and may seek support or assistance. Therefore, the best choice is A, post-sale service.

Among the Four Steps of the Customer Purchase Process Is