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W W Grainger, a Leading Supplier of Facilities Maintenance Products, Successfully

Question 23

Multiple Choice

W. W. Grainger, a leading supplier of facilities maintenance products, successfully switched its customers to a web-based ordering system and ensured a high degree of customer satisfaction by


A) offering incentives.
B) using disincentives.
C) managing the fears of its sales force.
D) increasing channel costs.
E) eliminating commissions.

Correct Answer:

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