The major problem associated with offering customers a choice of channels is that customers will often
A) use multiple channels.
B) be exposed to competitive messages.
C) choose the lower-cost channel.
D) choose the higher-cost channel.
E) be confused.

Question

Quizplus · Accepted Answer

The Answer of The major problem associated with offering customers a choice of channels is that customers will often
A) use multiple channels.
B) be exposed to competitive messages.
C) choose the lower-cost channel.
D) choose the higher-cost channel.
E) be confused.

The Major Problem Associated with Offering Customers a Choice of Channels